“Doritological” associates people’s personal investment in astrology and their specific astrological sign with Doritos and its many individual flavors and their unique flavor profiles. A Scorpio is usually determined, emotional, and compulsive; and by the same token, a Sizzlin’ Picante might have been the one who replaced their camp counselor’s hair conditioner with Nair. To every personality their astrological sign and every Doritological sign, their own special person.


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